enteetee’s personal reputation management in AI answers makes sure that when someone asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews about you, the sources they read describe you accurately and completely. We find those sources, optimize them, and create the ones that are missing.
Ask us what AI says about youThe first check is free: we look at what the main AI systems say about you and which pages they draw on, and send you what we found.
It’s reputation management for the answers AI writes about you, not for a page of search results.
AI systems don’t form an opinion of you. They assemble an answer from what’s published about you: company pages, professional profiles, biographies, interviews, conference pages and articles. If those sources are thin, outdated or inconsistent, the answer will be too.
You may have seen this called AI reputation management. That term also covers software that uses AI to handle customer reviews for businesses, which is a different job. Our work is about one person and what AI tells others about them.
| Aspect | Traditional reputation management | Personal reputation management in AI answers |
|---|---|---|
| Works on | Search result pages | The sources AI systems read when they answer about you |
| Typical methods | Pushing links down, removing content | Rewriting biographies and profiles, creating missing sources |
| Truthful negative coverage | Often suppressed or removed | Stays. We don’t bury it |
| Success looks like | A cleaner first page of results | An accurate, consistent picture across AI systems |
| Promise | Sometimes a guaranteed result | None. We work on the sources, not the answers |
People who get looked up before an important conversation, and who want the answer to reflect their actual work. See who we help.
You’re taking a new role, joining a board or stepping into a more visible position. A search partner, a board or a future employer will ask AI what you led, and the answer should describe your decisions and results, not only your employer’s. See how we work with executives.
You’re raising money, hiring senior people or preparing for an exit. Investors and partners ask AI about you as well as your company, and they should find your role, your track record and what you’re building. See how we work with founders.
You’re a consultant, adviser, fractional executive or specialist who wins work on expertise. A prospective client asks AI who you are, and the answer should name your specialty and the work behind it. See how we work with professionals.
Most of the people we work with have nothing to hide. The problem is that AI knows too little about them, or knows the wrong things.
Your name appears mostly in your employer’s announcements, so AI describes what the company did and says little about your part in it. The turnaround, the launch or the team you built ends up described as the company’s achievement alone.
When two people share a name, AI can merge them or pick whoever is better documented. A client asks about you and gets someone else’s career, city or headlines. We don’t target the other person. We make your own record clear enough for AI to tell you apart.
An old speaker bio or a profile you stopped updating still lists your previous role, so AI introduces you with a job you no longer hold, or misses the move that matters most right now.
There isn’t much published about you, or what exists is years old. AI fills the gaps with generic phrasing, guesses or nothing at all, and the person asking comes away with a vague impression.
We find the sources AI draws on when it answers about you, optimize them, and create the ones that are missing.
Finding them means asking AI systems about you the way an investor, a board member or a client would, and tracing each answer back to the pages it came from. That shows which sources carry weight and where the story goes wrong.
Optimizing them means rewriting your biographies and professional profiles so they tell one consistent story about your name, your roles and your expertise, from an executive biography to your LinkedIn and speaker profiles. We make the changes ourselves on sites you own. For profiles only you can edit, we hand you finished text to paste in, and we work with the owners of sources we don’t control, such as a company page or a conference listing.
Creating what’s missing can mean expert content in your voice, published material that backs up what you say about your work, new profiles where you should have one, and a personal website if you need one. You get finished work, not a list of recommendations.
We ask AI systems about you before and after the work, and record what each one said and where the answer came from. Answers vary from day to day, so we look for a consistent picture, not a single changed reply.
The first thing you get is a record of what each AI system says about you today and which pages each answer came from. Rewriting the sources you control comes next, and that part moves quickly. Sources owned by other people follow their owners’ pace. AI systems pick up changes on their own schedules, so we judge progress by whether the picture becomes more consistent across systems over time, not by a single changed reply.
Explore our approachWe take on work only when it can be done honestly, and we say no when it can’t.
We don’t bury search results or get truthful reporting taken down. If something true has been published about you, it stays, and our work is making sure the rest of your story is complete.
We don’t work with people convicted of sexual offenses, and we don’t help anyone hide or soften a criminal conviction.
It’s accurate, it appears under your name or with your approval, and it holds up when someone checks it. No fake reviews, no invented sources, nothing published in someone else’s name.
That includes critics, competitors and someone who shares your name. We work on your own record.
No one controls what an AI system says. We work on what it reads about you, and we make sure that is accurate, consistent and yours.
Our personal reputation management services are built around one person, so we price it once we understand what you need.
It starts with a conversation about what you’re preparing for and who will be asking about you. We then look at what AI says about you today and where those answers come from. That tells us how much needs rewriting and how much needs to be created.
What moves the price:
Focused work before a specific moment, such as a new role, a board appointment or a fundraise, is priced as a project. Keeping your story current over time is priced as an ongoing engagement. You get a written price before anything starts.
Nothing about you is published without your sign-off, and we keep your engagement and our work together confidential.
It depends on how much work your story needs. Rewriting a handful of profiles costs less than building a body of expert content and a personal website, and keeping your story current over time is priced differently from a focused project. We look at what AI says about you and where it comes from, then give you a price for the work before anything starts.
The writing moves quickly on sources you control, such as your own profiles and biographies. Sources owned by others move at their owners’ pace. AI systems pick up changes on their own schedules, and each one differs, so a consistent picture across systems takes longer than the writing itself.
No. AI systems decide their own answers, and those answers change from day to day. What we can do is make sure the sources they read about you are accurate, complete and consistent, because that is what the answers are built from. We check the answers before and after the work and look for a consistent picture across systems.
Traditional reputation management is mostly about search results: pushing negative links down the page and getting content removed. We work on what AI systems read and repeat about you, and we don’t bury or remove truthful content. The aim is for AI to describe you accurately and completely.
The work is on the sources, so it isn’t tied to one system. We check what ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews say about you, and we pay the most attention to the ones the people asking about you are likely to use.
No. Most of the people we work with are known in their field rather than to the public. That is often when AI gets the details wrong, because there is less published about you for it to draw on.
Only if you tell them. We keep your engagement and our work together confidential, and nothing about you is published without your sign-off.
Ask several AI systems what a stranger would ask about you, on different days, and note which pages each answer cites. Our guide to personal reputation management walks through the full self-check, with example questions.
We can’t edit what an AI system says, and we don’t work on removing truthful content. When a source states something false about you, we ask its owner to correct it, and we work on the sources it reads, so that the description of you is accurate, current and complete.
No. Monitoring tools track how AI describes a brand and send reports. We do the writing and publishing work behind one person’s story, and we check the answers before and after.
The work is built around one person: an executive, a founder or a professional. A company’s own pages matter to the extent that they describe you.
Your biography, your roles and dates, links to what you have published, and your view of what you want to be known for. We draft, you approve, and nothing is published without your sign-off.
Often, because the same pages feed both. Our aim is the accuracy of AI answers, not a ranking.
Find the sources AI draws on. Optimize them. Create the ones that are missing.
What you end up with is your story, told accurately and consistently across the sources AI reads: your biographies, your profiles, your own site and the work published under your name.
For the longer version, with a check you can run on your own name, read our guide to personal reputation management in AI answers, or browse all our guides.
Explore the work for executives, founders and professionals.
Tell us about your work and what’s coming next. We’ll come back with what we’d review, write and fix first.
Start shaping your story